The Google Analytics Platform lets you measure user interactions with your business across various devices and environments, at Google speed and scale.Google Analytics provides easy to use APIs to send data to Google Analytics.Once it is implemented, you will be able to view user-interaction data within Google Analytics or through the Reporting APIs.
Different APIs and SDKs are available for different kind of platforms i.e Web applications, Android applications, iOS and Unity games.
Advantages of Google Analytics API Integration:
1. It provides data quickly and accurately.
2. Campaign measurement.
3. Reporting for easy business decision making.
4. Data Collection and Management.
5. Cross-device and cross-platform measurement.
1. Implementation of all kind of Analytics APIs for all of the available platforms.
2. Managing reports and data.